News From Western Video Market

Western Video Market and CCI.live Partner to Provide a Full-Service Livestock Marketing Platform

Cottonwood, Calif. (April 9, 2025) — Western Video Market (WVM) and CCI.live have announced a unique partnership that creates a premier livestock marketing platform for commercial and purebred producers throughout the country.

Western Video Market and CCI.live are two nationally known companies in the livestock business, both unique to each other. In the expansion, these entities will join forces to provide diverse marketing opportunities in both the commercial and seedstock business across the United States.
Western Video Market (WVM) founded by legendary livestock marketers Ellington Peek and John Rodgers, celebrated its 35th year of serving commercial livestock producers in 2024. As one of the nation’s largest livestock video auction companies, WVM provides marketing services for commercial cattle and sheep producers throughout the United States with a strong focus on customer service for both buyers and sellers.

“As we enter our 36th year, WVM’s commitment to the customer experience, both buyer and seller, has never been stronger,” said Jake Parnell, President and Chairman of the Board for WVM. “We believe that partnering with CCI.live cements the companies’ future as leaders in livestock marketing. Our teams are packed with talented and passionate representatives ready to work to bring value to our customers’ product. From marketing load lots of feeder cattle or breeding stock, to broadcasting seedstock events, we will work tirelessly to bring added value to rural America”

CCI.live, only seven years in the making, has set the standard for online marketing services. CCI.live stretches extensively across cattle, horse and small animal events at farms and ranches from coast to coast, selling over $108 million in online sales in 2024. 

"I learned early on that the success of the technology is just a given and it has to work consistently and be the best. That's a non-negotiable factor,” said Christy Collins, founder of CCI.live. “The most valuable feature of CCI.live is how we do things, the level of standards we set and how we treat our customers, everything else is secondary. My vision has always been to market the best livestock with the best people. Our joining forces with WVM is certainly no different to that way of thinking." 
This partnership will pave the way to provide new opportunities and increased exposure to both companies’ customers.

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Founded in 1989, Western Video Market is the largest livestock video auction company in the western United States and provides internet and video marketing services for commercial and purebred cattle and sheep producers. Licensed and bonded, WVM provides central clearing for livestock shipments. For more information, visit www.wvmcattle.com. Western Video Market’s mission is to provide its customers and buyers with innovative marketing opportunities coupled with the personal attention that is the company’s hallmark.